Planning your entry into the Russian Market
With a land mass larger than the US and Europe combined, the logistical challenges when entering the Russian market are daunting.
How will the market respond to your offer? Where to pitch your pricing? Where are your best routes to market?
Then there's how to approach credit issues, customs regulations and selecting manufacturing partners.
Wave Strategic Consulting knows Russia and can access the the most appropriate solution to these questions for your business.
Recently we advised a cosmetic brand on the potential for their products in the Russia market. Through focus group research we confirmed the right approach to product packaging, pricing and their retail strategy.
Contact us to discuss your requirement.
How will the market respond to your offer? Where to pitch your pricing? Where are your best routes to market?
Then there's how to approach credit issues, customs regulations and selecting manufacturing partners.
Wave Strategic Consulting knows Russia and can access the the most appropriate solution to these questions for your business.
Recently we advised a cosmetic brand on the potential for their products in the Russia market. Through focus group research we confirmed the right approach to product packaging, pricing and their retail strategy.
Contact us to discuss your requirement.
Briefing: Russian Cosmetics Market
2007 $8.6 billion spent on perfume & cosmetics
2008 $9.3 billion spent on perfume & cosmetics
75% of total combined perfume and cosmetic sales are of foreign brands
97% of perfume sales are by foreign brands.
Leading Russian brands by market share are Kalina, Nevskava Kosmetika, Svoboda & Novaya Zarva.
Largest overseas players in the Russian market currently by market share are P&G, Loreal, & Estee Lauder.
Source: Market Profile
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